Netafim announces strategic changes to the executive team in Brazil

Michele Silva takes over as marketing director, while Carlos Sanches will lead the new grain and fiber business directorate

18.04.2024 | 10:43 (UTC -3)
Cultivar Magazine, with information from Mariana Cremasco

Netafim announced changes to its executive team in Brazil. Michele Silva is the new marketing director. She succeeds Carlos Sanches, who assumes leadership of the new grains and fibers business department. The change is part of a strategy to boost the company's growth and innovation in the country.

Carlos Sanches leaves the marketing department after seven years. He has more than two decades of experience at Netafim. Sanches has a strong background in agronomy. He began his career in the field. According to Ricardo Almeida, CEO of Netafim in Mercosul, Sanches' transition to managing the grains and fibers business is a strategic investment. Almeida highlighted Sanches' preparation for the new challenge. Sanches said he was honored with the new position. He committed to applying his experience to promote innovation. His focus will be on sustainability and efficiency in the use of water resources in Brazilian agriculture.

Michele Silva brings more than 20 years of marketing experience to Netafim. She worked at companies such as Bunge, Natura, Vigor and Cooperativa Agroindustrial Holambra. Michele has a history of managing brands and relationships with distribution channels. Furthermore, she has experience in innovation and market strategies. She expressed excitement about her new role

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