Valtra announces the launch of its first satellite store in the FarmerCore concept in Brazil

Initiative is a milestone in AGCO's global strategy to revolutionize customer experience

11.04.2024 | 17:02 (UTC -3)
Joyce Brito
Photo: Disclosure
Photo: Disclosure

Valtra, an AGCO brand, a global leader in the design, manufacture and distribution of precision agricultural machinery and technologies, takes a significant step in enhancing the farmer experience with the launch of Valtra's first FarmerCore satellite store in South America. The FarmerCore strategy aims to bring together and transform the way rural producers and dealerships interact and benefit from the services and products offered by the brand. By 1, AGCO is committed to opening 2024 stores in this concept in South America, five of which in Brazil through the Valtra brand, in the states of Paraná, Mato Grosso do Sul, Mato Grosso and São Paulo.

Valtra's first satellite store in Brazil, belonging to Vamos, will open on April 11, 2024, in the city of Araucária (PR). This opening marks not only the debut of the concept in the country, but also the first store in South America.

The FarmerCore strategy is one of the initiatives of AGCO's FarmerFirst Strategy. The goal is to revolutionize sales and services using tools that put dealerships closer to farmers. It is the fulfillment of AGCO's commitment to prioritize producers in all aspects of the business to promote total customer satisfaction.

"We are committed to putting the farmer at the center of everything we do. This new format of dealerships and market coverage is the embodiment of this commitment, combining physical and digital experiences to promote brand loyalty and better customer service, in addition to offer proximity and efficiency to the farmer”, highlights Claudio Esteves, Valtra sales director.

Customer service in Paraná

The opportunity to transform the old Valtra da Vamos store in Araucária (PR) arose through a market study, based on the new satellite store model, carried out in the region, to expand, improve and optimize customer service. The old structure was completely revised, being adapted to new concepts of integration of processes, areas and services, technology, customer convenience and visual identity.

“The satisfaction of our customers is a priority for us and the reopening in Araucária, the first of the satellite store model, will contribute to further enhancing the experience of producers, who seek optimized service, technology and productivity in field machinery. Agribusiness is a strategic sector for Vamos, as it represents an important portion of the Company's revenue, and this launch reinforces our commitment to excellence in serving farmers, in addition to being another important step in our long-term alliance with AGCO”, says Christian Hahn, Executive Director of Dealers at Vamos

In this way, Vamos will be positioned to offer a unique and innovative experience to farmers since, in addition to the municipality, the Vamos Valtra de Araucária store serves rural producers across the region. The dealership has 1.000m² of built area and stands out for its infrastructure and strategic position, as it is located in the metropolitan region of Curitiba. The municipality stands out in the production of grains, such as corn and soybeans, as well as other crops, such as beans, coffee and vegetables in general.

With plans to expand to 12 stores by 2028 in the State of Paraná, 11 of them, in addition to serving satellite store formats, will also enable the optimization of processes and customer service by having their structures shared with another AGCO brand (Fendt). Vamos will be positioned to offer a unique and innovative experience to farmers in the region.

Satellite store

The stores offer intelligent coverage that meets the farmer's needs in areas with market potential and in strategic zones. With compact models, optimized structures and mobile service, the satellite store increases proximity and optimizes the investment required by dealerships to be close to the customer.

Digital solutions: Some store formats offer dedicated Valtra technology rooms, providing customers with access to digital tools and innovative solutions to improve their productivity and efficiency.

Mobile workshops: With mobile workshops, farmers have access to maintenance and support services directly on their farms, speeding up service and ensuring the availability of their Valtra machines.

Furthermore, the satellite store model involves changes in processes, greater integration between areas, and a completely redesigned design. The first store in Araucária will be a milestone for AGCO, Vamos and the agricultural market.

Vamos, a Valtra dealer, is recognized for its wide network of agro dealerships, and this new store reinforces the company's commitment to providing exceptional support and services to farmers in southern Brazil.

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