Sinara Ferreira takes over as business director of FMC Brasil

"As we prepare to introduce a range of new products, we have full confidence that her leadership will set the appropriate pace," said Ronaldo Pereira, executive vice president and president of FMC Americas

02.04.2024 | 11:19 (UTC -3)
Cultivar Magazine, with information from Ingrid Ribeiro

FMC Corporation has a new business director in Brazil: Sinara Ferreira. With a 23-year history at the company, she brings to the position experience acquired in several areas, including credit, sales and commercial.

With a degree in business administration from the University of Cuiabá (UNIC) and an academic extension in Agribusiness Business Management from Fundação Dom Cabral, Ferreira is already a well-known and respected figure in the sector. Born into a family of farmers, she has a deep understanding of Brazilian agribusiness, both from a technical point of view and from the perspective of someone who lives the reality of the countryside.

Ronaldo Pereira, executive vice president and president of FMC Américas, highlighted Ferreira's congruence with the company's values. "Sinara represents our values ​​of integrity and closeness to customers. As we prepare to introduce a range of new products, we have complete confidence that her leadership will set the right pace for FMC to continue to deliver the best possible service and experience for our customers", said Pereira.

Sinara Ferreira takes charge of FMC Brasil with an eye toward the future, highlighting the company's commitment to innovation and technology. "FMC has many technology launches and innovations for the coming years, including new active ingredients, new biological products and applications for precision agriculture", explained Ferreira. Furthermore, she emphasized the importance of simplifying business processes and strengthening relationships with cooperatives, distributors and producers, with the aim of making FMC an even closer and more effective partner for the agricultural sector.

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