Nutrien Soluções Agrícolas announces strategic restructuring and focus on innovation in Brazil

Company consolidated its strategy through three directorates focused on proprietary products, strategic partnerships and fertilizers

21.03.2024 | 08:30 (UTC -3)
Cultivar Magazine, with information from Ludymila Marques
Adolpho Lemos Neto and Matheus Aquino
Adolpho Lemos Neto and Matheus Aquino

Nutrien Soluções Agrícolas announced changes to its organizational structure to improve its innovation capacity and strengthen its competitive position in the sector. The company consolidated its strategy through three directorates focused on proprietary products, strategic partnerships and fertilizers, each with specific objectives aligned to growth and innovation in the agricultural market.

Under the leadership of Adolpho Lemos Neto, previously in charge of crop protection, nutrition and regulation in Brazil, the newly created strategic partnerships department's mission is to strengthen relations with the industry. The focus is on ensuring access to new technologies and supporting the offering of differentiated solutions to customers.

According to Lemos Neto, “the structuring of this board aims to strengthen Nutrien’s ability to establish meaningful collaborations with various players in the chain, so that we can work together seeking to grow the sector, with increasing innovation, benefits and strengthening the competitive position in the market” .

The new directorate of proprietary products, led by Matheus Aquino, former director of seeds at Nutrien in Brazil, will focus on the integrated management of the company's own businesses. This includes brands such as Sementes Goiás, Agrichem and Loveland, covering nutritional, biological and defensive products.

Aquino highlights the board's objective: “our challenge will be to support Nutrien's growth plan with proprietary products, strengthening the performance of the teams dedicated to our brands and intensifying our connection with the global area of ​​owners”.

The fertilizer department, under the management of Luiz Naso, continues its work.

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