Volvo Car Brasil announced the arrival of seven new executives to its executive board, in different areas of the company. The objective is to fulfill an ambitious mission: launch the EX30 in the country and end 2024 with twice as many sales as last year.
The change is a reflection of the expansion of scope in its Latin American operation, carried out last October, when the company became responsible for managing all Volvo importers globally and becoming Gila (Global Importers + Latin America), under the management of Luis Rezende.
“We are very proud to receive this recognition from the global team and, with this new board, we have the mission to continue creating this strong organizational culture that has brought Volvo to where it is today. If we have the right team and motivated people, we will achieve our goals and I think this team we created is ideal to continue building this”, said Marcelo Godoy, president of Volvo Car Brasil.
In total, the company announced seven new directors: Tatiane Faria (Network director), João Reia (Finance director), Mirella Cambrea (Marketing director), Rita Leme (HR director for Gila), Eduardo Oshima (Post director -Sales), Ricardo Ferreira (Latam Corporate Security director) and Christian Becker Sahd (Sales director), who join Marcelo, Luciano Ferreira (Legal director) and Guilherme Galhardo (electrification head and Digital director) – both already directors for the region, and now exclusively for Brazil.
In October 2023, Volvo Car Brasil announced that the country would encompass operations in 60 countries around the world. Since then, the local structure has been preparing to embrace the new challenge. With the recent announcement, Volvo creates a specific team for the Brazil operation and reinforces its commitment to the country.
In 2023, Volvo Car Brasil registered more than 8.600 cars, consolidating the Swedish automaker's best year in Brazil. By 2024, with the arrival of the EX30, the expectation is that the company will be able to double the number of registrations in the country.
Tatiane Faria took over as director of Network and has a degree in Administration and Marketing from Universidade Anhembi Morumbi, with a specialization in event management and planning from ESPM and a postgraduate degree in Trade Marketing from FGV. She has been at Volvo since 2014 and worked in the Events, Trade Marketing and Import Markets areas.
João Reia took over as Director of Finance and has a degree in Production Engineering from the Mauá Institute of Technology - IMT and a postgraduate degree in Financial Management from Insper. He has extensive experience in the Financial and Commercial areas of important companies in the retail and services sectors. He joined Volvo in 2019.
Luciano Ferreira remained in his role as Legal Director and has been a lawyer for over 24 years, with an MBA in Business Management. He has a lot of experience in law firms in Business Law, with more than 15 years managing the Legal Department of companies. He joined Volvo in 2016.
Rita Leme took over as HR director for Global Importers and Latam. Graduated in Law from the Federal University of Rio de Janeiro, she built her entire career in the area of Human Resources. She has more than 20 years of experience, having worked in the services and pulp and paper sectors. She joined Volvo in January 2024;
Eduardo Oshima took on the role of After-Sales Director and is a business administrator, with an MBA in Business Administration from Insper and a master's degree in sustainability from FGV. He has worked in the automotive industry for over 24 years, having worked for Renault, Jaguar, Land Rover, Stellantis Group and Ducati. He joined Volvo in 2018.
Mirella Cambrea has a degree in Advertising and an MBA in Marketing from ESPM. She has more than 23 years of experience in the automotive industry, and joined Volvo in 2001. In addition to the Marketing area, she also worked in the Innovation area where, among other activities, she led the launch of the company's fast charging plan. She returned to Marketing at the Swedish company in 2023 and has now taken over as director.
Christian Becker Sahd has a degree in Mechanical Engineering with an emphasis on automobiles from FEI, and a Postgraduate degree in Industrial Administration from USP. With 27 years of experience in the automotive industry, he has worked for different brands in the premium and volume segments. He has been at Volvo since 2016 and has worked in several areas such as Sales & Marketing, Strategy, Consumer Experience, Sustainability and Market Intelligence, now serving as Sales Director.
Guilherme Galhardo, head of Electrification and director of Digital, is an Electrical Engineer and has a postgraduate degree in Strategic Business Management from Mackenzie. PMP certified with experience in Project Management for more than 10 years, he joined Volvo in 2020.
Ricardo Ferreira has been director of LatAm Corporate Security since March 2024, as well as a member of the Overseas Security Advisory Council (OSAC) and the American Society for Industrial Security (ASIS). He has more than 24 years of experience in the Security area and extensive experience in the Latin American market. He was responsible for the security of large global corporations when he served as Director of LatAm Security for a leading American Corporate Security Consulting firm.
Volvo Cars in 2023 - In 2023, the Volvo Car Group achieved a record operating profit of SEK 25.6 billion (twelve billion reais). Global revenue in 2023 was the highest in the company's history, with SEK 399.3 billion (190 billion reais). Global sales were also record high, with 708, 716 cars sold.
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