Online platform provides the performance of hundreds of cultivars

PlantUP was developed to provide farmers with information, including the best cultivar for a given plot in soybean, corn and cotton crops.

12.11.2019 | 20:59 (UTC -3)
Luis Fernando Duarte

Brazilian professional agriculture leaves no room for error. Cultivation, population, soil texture and planting period are scenarios that the farmer needs to adjust to obtain the best results. In this sense, PlantUP presents itself as an efficient and fast platform to assist rural producers in decision-making by presenting thousands of agricultural scenarios in a few clicks.

Hair meuplantup.com, it is as if the farmer greatly increased his ability to carry out tests to choose the best cultivar on his property. “Currently, when the farmer is in doubt: he evaluates on his property how each cultivar performs, in order to then expand the planting of his choice for the next harvest”, explains the president of the Atto Group, Odilio Balbinotti Filho. “With PlantUP this is enhanced. Due to the information available free of charge, the farmer will have a large number of results, obtained by other farmers who add to theirs to make an even more precise choice”.

When comparing the most productive cultivars, their performance and positioning in the same environments on their property, the platform user drastically reduces their error, as they will define it based on practical experiences from a large number of farmers.

The user has access to data based on areas located between four and five municipalities around their property, and the platform provides several filters for crossing information. 

“Digital agriculture is disruptive. It is the new revolution, so if rural producers are not part of this new moment, they will soon be out of the market”, says Balbinotti Filho.

PlantUP, a collaborative digital platform for sharing agricultural information, was developed by the ATTO Group to assist farmers in decision-making and increase their competitiveness. The platform was created for agricultural areas of all sizes and technology levels.

Despite having been launched in September, it already has more than 5,7 million hectares registered from the last three Brazilian soybean harvests and begins the inclusion of corn and cotton, as well as opening it up for launch to farmers in Paraguay. In this universe, it is possible to learn details of the production system of the main Brazilian producing regions.

“The more people use it, the better quality the information will be and that way everyone wins. We are living in a new era, disruptive technologies, such as synthetic protein made in the laboratory, must be faced using the same weapons as the digital era, which is why digital platforms for agriculture need to be used quickly to lower costs and increase productivity”, recalls the president of the Atto Group.

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