Union of teams and portfolios brings offers in plant nutrition and physiology to the national sugar-energy sector

Fertiláqua products were migrated to ICL as a strategic step for customers in the sector

10.05.2022 | 14:16 (UTC -3)
Claudia Santos

ICL, a company that uses its exclusive resources and technological capacity to develop impactful solutions in plant nutrition and physiology, now offers a comprehensive portfolio for the sugar-energy sector. This is because Fertiláqua products were migrated to the company as a strategic step for customers in the sector. 

With a line of products focused on soil preparation, planting, ratoon treatment, drought tolerance and vegetative and maturation phases, ICL currently has a specific department focused on culture, with more than 40 professionals dedicated to serving plants and producers of throughout the country, mainly in the Center-South and Northeast. “We have formed a unique and robust team to bring more productivity and profitability to our customers”, says Alfredo Kober, vice president B2C & Animal Nutrition. 

Alfredo Kober, vice president B2C & Animal Nutrition
Alfredo Kober, vice president B2C & Animal Nutrition

ICL is launching the Supera – Cana Nutritional Program, aimed at plants and producers, with a commercial campaign in the field. “Our objective is to communicate our innovative solutions that make up a complete nutritional program to cover all phases of sugarcane cultivation. Technologies that increase TCH, ATR and, consequently, TAH”, explains Bruno Domingues, Marketing manager for the Sugarcane crop.

Bruno Domingues, Marketing Manager for Sugarcane Culture
Bruno Domingues, Marketing Manager for Sugarcane Culture

With the changes, the following are part of the ICL portfolio:

Soil Preparation: Polyblen, Phusion and Sulfurgran B-MAX.

Planting: Longevus Plant and Sync Cana.

Knuckledust: Longevus Soca and Sync Cane.

Drought Tolerance: agree.

Vegetative phase: Forcy Cana and Energy Cana. 

Maturation: Translock. 

Adjuvants:  Tensor Max and Helper Air.

“It is precisely in search of a bigger and better future for the sugar-energy market that Fertiláqua combines its strength and tradition of more than 20 years with the global leadership in research and development for plant nutrition and physiology from ICL, an Israeli company present in 13 countries, with 50 manufacturing units and 24 research and development centers around the world, three of them in Brazil. With this, the plants will have access to innovations and cutting-edge technologies to take their sugarcane fields to another level”, concludes Domingues. 

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