Titan Pneus brings innovation in agricultural tires to Agrishow

Titan Pneus do Brasil will be present at the 2022 edition of Agrishow, which takes place between the 25th and 29th of April, in Ribeirão Preto (SP). In fact, these five days of the event will be special. This is the return of one of the main agricultural fairs in the world. The event did not take place in the last two years due to the pandemic. In its last edition, in 2019, it received more than 800 exhibiting brands and approximately 150 thousand visitors.

“The participation of our brand in an event as important as Agrishow generates a lot of visibility. We will be close to companies and the public. Therefore, we are going to take our extensive product portfolio”, explains Luiz Marthe, Director of Sales and Marketing at Titan Pneus.

Titan Pneus will participate in the traditional event in the interior of São Paulo in two spaces. At a stand in the Coopercitrus pavilion, where the company will offer technical support to the cooperative's salespeople, and at the Rech dealership stand, showcasing the exclusive LSW (Low Sidewall) technology applied to its tires.

The brand's tires serve various crops -- such as rice farming and grain production, for example -- as well as countless applications and needs, from soil preparation and planting, to spraying and harvesting, favoring gains in efficiency and performance in operations. agriculture, reduction in soil compaction and greater savings in fuel consumption.

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 Titan Pneus will take advantage of its participation in Agrishow to continue promoting the recently launched new app. Available for iOS and Android devices, the application offers a series of tools for the consumer. It is possible, for example, to consult the brand's entire range of tires, such as model, size or equipment, in addition to calculating the most appropriate pressure for each type of agricultural tire and knowing where the nearest dealer is. It is also possible to know which model is ideal for each type of machinery or vehicle. From an articulated truck to a backhoe loader.

During the five days of the event in São Paulo, public service at Titan Pneus spaces will be provided by teams of dealers in the region, which includes trained and highly qualified professionals, prepared to provide general and technical information about the brand's tire line.

Constant investment

Titan Pneus do Brasil supplies all national manufacturers of agricultural machinery. It is the original tire brand for various equipment such as tractors, sprayers, planters, harvesters, implements and irrigation systems. Among automakers, it has an estimated 50% share of the Brazilian market. In the replacement segment, it reaches a 27% national share, with distribution carried out through a reseller network throughout the regions of Brazil.

Titan invests annually in increasing its production capacity, in new technologies, in the growth of its product portfolio and in its presence in the field. In the 2021/2022 cycle, it confirmed an investment of R$60 million to enable better service to the needs of Brazilian farmers.