Tevo Sementes has a new national marketing manager

Tevo, a brand of corn and sorghum seed giant LongPing High-Tech, has announced the appointment of Ailton Junior Ferreira (pictured above) as its new national marketing manager. Ferreira, who previously worked in regional marketing for Morgan, now assumes the responsibility of leading Tevo.

With the arrival of Ailton Ferreira at the company, the first change will be the brand's operation in the franchise model, a pioneering and successful format already consolidated by LongPing High-Tech in its sister brands. This strategy promises to accelerate its growth in the market and further strengthen its proximity to customers. “As of December 9, we will begin selecting candidate franchises throughout Brazil,” says Ailton.

As a major change, Tevo plans to expand access to its products through new distributors and cooperatives, covering practically all regions of the country. This initiative will make it even easier for farmers to purchase the T1503, T1508, T1625 and T1680 hybrids, the brand's highlights.

As part of this movement, Tevo is also beginning its expansion into the international market. In the second half of 2025, the brand will be officially launched in Paraguay, representing an important step towards strengthening its presence in Latin America.

“I am very happy to take on this challenge. Tevo, despite having been in the market for a short time, has stood out in several regions for its productivity results in a challenging off-season like 2024, as well as standing out in the summer in Paraná and Santa Catarina, where the production ceiling is mandatory. I hope that, with the growth of the brand, we can offer farmers hybrids with Tevo's standard of excellence, combining high productivity, technology and reliability to overcome the challenges of agribusiness”, he says.

For Aldenir Sgarbossa, president of LongPing High-Tech, the new Tevo manager represents an important milestone for the brand. “Ailton Ferreira has done an excellent job as Regional Marketing Manager at Morgan, and I am certain that our customers will greatly benefit from his experience and dedication in leading Tevo,” he concluded.