Syngenta announces ten new cultivars for Brazil and Paraguay during the Annual Multipliers Meeting

Syngenta Seeds launched ten cultivars for the markets in Brazil and Paraguay, which will make up the portfolio of the Syngenta and Nidera brands in the 2021/22 harvest. The announcement was made during the Annual Multipliers Meeting (EAM), held on Thursday (17/06), which brought together around 280 professionals from the main regions of the country. The event featured the interaction of several Syngenta experts who, in addition to new technologies, presented to participants the improvements in relationship programs, the new multiplier portal and the connected market development initiative.

The Leader of Syngenta's Seed Business for Brazil and Paraguay, André Franco, opened the EAM remembering the importance and thanking the multipliers for the partnership journey. “Our new objective is to be the best business partner for multipliers by 2025. We are making massive investments in research and development, quality genetics and tools to get even closer to the channel”, he highlighted.

The executive also said that among the ten new cultivars are some blockbuster candidates, with the capacity to reach more than 1 million bags. “The technologies have great performance, proven by the field tests we carried out. Furthermore, we are one of the only companies capable of adding a complete strategy to producers and our partners, given our strengths in agricultural pesticides and seed treatment”, he highlighted.

new cultivars

The launches for the 2021/22 harvest include numerous cultivars, adapted to the most diverse planting regions, both in Brazil and Paraguay. Among the Brazilian novelties under the Syngenta brand are:

Syn 2282 IPRO: One of the main releases of the crop, the cultivar combines productive potential, resistance to nematodes and stability, pillars that are historically conflicting between soybean seeds. With good tolerance to water stress, it reaches high levels of productivity, particularly in Mato Grosso.

Syn 2478 IPRO: The cultivar can be used throughout the MATOPIBAPA and Mato Grosso region, due to its cropping potential and easy adaptation to the agronomic conditions of the regions. The seed is resistant to at least four races of cyst nematodes and the M-incognita gall nematode, in addition to presenting a 90% victory rate against the main market leaders.

Also in Brazil, the Nidera brand presents the following launches:

NS 7933 CE: Southeast Goiás and the Federal District, has high production potential, in addition to operating in restrictive environments. It has tolerance to lodging and an architecture that facilitates phytosanitary management. With this cultivar, Syngenta begins to explore a new Brazilian market.

NS6433 I2X: In addition to the portfolio that has been showing great success in the southern region of Brazil, the brand launched the NS6433I2X cultivar, with the new Intacta 2 Xtend technology, a product developed for the states of Mato Grosso do Sul and Paraná.

Market development and relationship platform

To explore the full capacity of new cultivars and technologies, Syngenta's market development team, made up of 25 agronomists, will explore more than 850 demand generation areas in strategic regions in Brazil and Paraguay, expanding the operations and potential of company.

The event also highlighted new features regarding relationship programs with multipliers. In the 2020/21 harvest, two programs were in force, Raízes (Nidera) and IBP Plus (Syngenta) which, together, have the potential to yield R$19 million to multipliers in Brazil and US$150 thousand to Paraguayans.

In 2022, Syngenta will launch + Performance, which will bring even more gains based on performance over the previous cycle. The program will act through strategic incentives, generating demand for commercialized bags and simplifying measurement and control. Added to this is the new digital tool available for the channel: the Multiplier Portal. Located within the Syngenta website, it will bring together the monthly production and marketing management of each professional on a single platform; benefits and access to relationship programs; and a library with documents, contracts and terms.

“We are firm in our goal of consolidating ourselves as the best seed company by 2028, investing in new products and technologies, robust demand generation, more attractive relationship programs and management tools that improve our operational excellence”, highlighted William Weber, Soy Licensing Leader for Brazil and Paraguay. “All of our strategies consider the demands of customers and partners as priorities,” he concluded.