Sumitomo Chemical presents interactivity at Expodireto 2025

With an area of ​​175 m², Sumitomo Chemical's stand at Expodireto 2025 is divided into two integrated parts. In the internal area, visitors are invited to delve into the company's history through the institutional campaign “Agriculture Unites Us”.

The themed environment connects rural producers with the needs and demands of the field. A dynamic timeline displays the company's more than 100 years in agribusiness, highlighting its five decades of operations in Brazil.

In the outdoor area, "Rancho Agricultura Nos Une" offers a unique experience, allowing participants to observe the development of soybean plant roots through rhizotron pots.

The demonstration explains how seed treatment solutions such as Aveo EZ, MycoApply EndoFuse and MycoApply EndoMaxx contribute to root protection and improved soil quality, promoting crop longevity and health.

Another highlight is the game about the fungicide Excalia Max, developed for the preventive control of diseases such as Asian rust, target spot and DFCs in soybean crops. The solution has an exclusive formula, which combines the active ingredient Indiflin with tebuconazole, providing effective control and active ingredient rotation.

In the fight against bedbugs, a spraying simulation demonstrates the efficiency of the Kaiso Max insecticide. This launch offers effective control against bedbugs and other pests that affect crop productivity. Its formulation combines a shock effect with prolonged residual action, expanding the control spectrum.

In addition, the public can participate in a quiz and a prize-winning roulette, promoting the launch of the pre-emergent herbicide ZethaMaxx EVO. With a unique formulation and three distinct modes of action, ZethaMaxx EVO promises to optimize weed control in soybeans.