Strada launches toll tag that automates

The tag allows you to monitor your spending and top up your balance directly through the Strada platform

17.01.2025 | 17:22 (UTC -3)
Cultivar Magazine, based on information from Eleni Gritzapis

Strada has announced the launch of Strada Pass, a new toll tag that automates payments, eliminates the use of cash and integrates with its financial and logistics management platform. The solution offers a complete ecosystem of services, aimed at independent drivers, truck drivers, transport companies and logistics operators.

Strada Pass stands out by offering advance payment of the toll amount at the point of origin (VPO), ensuring that the balance is available before the start of the trip. The new feature also includes personalized technical support and 24-hour operation, with coverage at all toll plazas that accept automatic payment in Brazil.

Flávia Almeida, COO of Strada, highlighted the benefits of the product. “Our commitment is to transform challenges in the road sector into practical and affordable solutions. Strada Pass provides greater operational efficiency, expense control and safety for drivers and carriers.”

In addition to reducing administrative costs and avoiding delays, the tag allows detailed monitoring of expenses and credit top-ups directly through the Strada platform. Integration with the company's financial and freight management services, which moved more than R$10 billion in 2024, strengthens the logfintech's position in the market.

With expansion plans for 2025, Strada expects to reach R$14 billion in transactions, expanding its presence in agribusiness and in sectors such as steel, mining and industrialized products. The company seeks to consolidate its leadership in the road logistics sector, offering technological solutions that promote efficiency and competitiveness in the market.

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