Stoller announces project to accelerate specialty market and new marketing manager

Stoller do Brasil, through actions that focus on the productivity challenge of its customers, transforms knowledge and experience in the field into innovation, driving crops to reach their maximum genetic potential, achieving excellent results.

With the aim of accelerating innovations and services in the Specialties market, in recent years, the company has continuously increased investments in concepts called Cana Perene, Café Constante and Ascend HF and also in Citrus cultivation. In the coming years, investments should be more accentuated with the implementation of a project that aims to increase Stoller's participation in crops.

“With the advancement of the Specialties market, we will bring important news to the sector, which is already the result of many technological advances from a company that for 50 years has been based on knowledge, innovation through science and proximity to the customer. Therefore, we are building a new business and research structure, bringing more investments and sustainability to the sector”, explains the Marketing Director at Stoller Brasil, Roberto Risolia.

Within the project, Stoller recently reinforced its marketing team, bringing Gustavo Canato as Marketing Manager for Specialties. Professional with 18 years of experience, working for the last 13 years in the area of ​​strategic marketing of products, crops and new businesses, Canato brings solid experience in market access and services offered to customers of these crops. He worked in large companies in the sector, leading consistent and sustainable growth strategies.

“Brazilian farmers increasingly value products and services that actually contribute to solutions to their biggest problems and challenges. We are committed to offering this innovation to the Specialties market, always in line with our Research and Development”, says Canato.