Rural Show Special: DowDuPont Agricultural Division announces new premium seed distribution brand

Brevant was announced during the Show Rural Coopavel, in Cascavel (Paraná)

05.02.2018 | 21:59 (UTC -3)
Natalia Luca

The DowDuPont Agricultural Division announced this Monday (5) the launch of the premium seed distribution brand: Brevant. Brevant seed solutions They will initially be sold in Brazil, Argentina, Mexico, Paraguay, Canada and some European countries.

“We are happy to announce the new brand and, as we move towards the creation of the future agricultural company, we now have an even more robust global seed portfolio, which includes the Pioneer brand”, he stated Tim Glenn, Global Vice President for the Seed Division. “Growers can trust Brevant brand solutions as they will be backed by the latest seed innovations, produced to deliver excellent results.”

In Brazil, the Brevant brand will serve current Agricultural Division customers by replacing existing brands Coodetec, BioGene Dow Seeds in the coming months, throughout the integration between Dow and DuPont. “The Agricultural Division is committed to serving customers through multiple brands and channels to meet the preferences of each region and demographic,” said Tim Glenn. “Together with our two global seed distribution brands, we will continue to offer country and region-specific solutions that are part of one of the broadest and most diverse seed portfolios in the world.”

The global launch of the Brevant brand took place in Cascavel (Paraná) during Show Rural Coopavel, one of the most important agricultural fairs in the country. “I am proud to present the new brand at this important event for the Brazilian agricultural market”, he said Roberto Hun, Leader of the Agricultural Division for Brazil and Paraguay. “Our technical and commercial team will work together with distributors to offer the best technology and service to rural producers.”

In Brazil, Brevant will be available for soybean, corn, sorghum and wheat crops. To learn more about the product, visit: www.brevant.com.

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