Special Rural Show: Corteva Agriscience presents innovations and launches that contribute to the progress of agribusiness

The event is part of the calendar of the main Brazilian agribusiness fairs in 2020. The meeting, which brings together farmers, consultants, experts and important names in the sector, presents solutions to improve soil management and create the conditions for high productivity in crops.

“Corteva offers solutions in seeds, crop protection and digital agriculture, with the purpose of enriching the lives of those who produce and those who consume. Participating in important events such as the Show Rural Coopavel is essential for us to present all the innovation and investment in research that are present in our DNA”, says Douglas Ribeiro, Marketing Director at Corteva Agriscience.

highlights in Coopavel Rural Show

The brand will present Expedition, a new insecticide, produced from the active ingredient Isoclast active. To better understand the benefit of the product, visitors will be able to participate in a game of darts with the aim of hitting the bedbug. Producers will be able to learn about this new feature and other technologies in the area of ​​Crop Protection through an interactive screen. The farmer will also be able to see the performance of Corteva products up close in an area of ​​rhizotron vessels that will have the Dermarcor and Rancona T seed treatment technologies, the Verdict Max herbicides  and Spider and the fungicides Aproach Prima and Vessarya, in addition to an explanatory video about the company's main technologies.

Corteva will bring other main highlights of its portfolio for seeds and agricultural pesticides to the fair. In terms of seeds, Pioneer will be at the Show Rural Coopavel with a planted area so that people can see the performance of its high-yield hybrids and cultivars and their technologies. It will also feature an activity in which visitors will be welcomed and invited to interact with the brand through an ‘Instagrammable’ environment.

Brevant Sementes, the brand that grew the most in the 2019 corn harvest, presents at the Rural Coopavel Show its launches for this market that combine genetics with the best protection technologies against caterpillars and, also, a soybean demonstration area with the new Enlist technology. Brevant Sementes will take participants on a virtual tour of its planted area, highlighting the presentation of the brand's launches for the region's off-season. Still through virtual reality, users will understand the importance of seed treatment; They will learn about the brand's portfolio of hybrids and Corteva's solutions.