Expodireto Cotrijal Special: ​New Holland launches for Expodireto 2017

New Holland Construction and Shark Máquinas, official representative of the brand in the states of the South and São Paulo, will be present at Expodireto Cotrijal 2017, from March 06th to 10th, in the municipality of Não-Me-Toque (RS).

The fair is considered one of the largest agribusiness fairs in the country, where all participants show their new products. This is the case of New Holland Construction, a CNH Industrial brand with a presence in Brazil for over 65 years, which presents a new hydraulic excavator that becomes part of the manufacturer's complete portfolio in the country. “Investment in innovation and local production are two fronts that we maintain as a priority in our strategic planning for the coming years”, explains Nicola D'Arpino, vice president of New Holland Construction for Latin America.

During the fair, the E175C EVO model (18 tons) will be on display, which represents one of the most recent evolutions of the brand's excavator line, produced in Brazil. The E175C EVO features a new electronic engine capable of reducing fuel consumption by around 14% compared to the average of the previous series. In addition to the novelty, the company is taking a B95B backhoe loader and an L220 mini loader to Expodireto.

“All of our equipment combines technology with operational ease. For the event, we selected agile options, as we know that producers in the region are looking for equipment that increases their production in the field, especially in soybean, rice, wheat and even livestock planting activities, and can count on New machines Holland for this”, explains Rafael Ricciardi, Product Marketing specialist at New Holland Construction. “Another attraction that promises to attract the attention of visitors are the special and easy payment conditions, exclusive to the event”, he adds.

New Holland Construction has been expanding its manufacturing line in the country. “The backhoe and hydraulic excavator, machines on display at the fair, are manufactured at the Contagem plant (MG) and can be purchased through Finame credit lines”, highlights Paula Araújo, Product Manager at New Holland Construction.