Expointer Special: Internet of things applied to agribusiness is highlighted at Expointer

The results that Internet of Things (Iot) solutions have been bringing to solve real problems in agribusiness, and thus reduce costs and increase process efficiency, improving and making decision-making in the sector more reliable are being presented during Expointer 2018.

One of the highlighted companies present at the fair is AgrusData, specialized in IoT products and services applied to control/monitoring and recommendations for actions on issues related to microclimate in the field, connection of agricultural machines and implements, irrigation systems, fire detection in planted crops/forests, among other applications.

At Expointer, the AgrusData is an exhibitor at the InovaBra habitat stand, a co-innovation center linked to Bradesco, of which the company is resident in the capital of São Paulo.

CEO of AgrusData, Herlon Oliveira, highlights that the process of digitizing a farm and general agribusiness operations through IoT involves installing sensors to collect data on the ground, machinery and silos, for example. This information is instantly transferred to a cloud database, where it will be processed and transformed by software into specific and precise recommendations, which will be forwarded in real time to the farmer or farm manager to make the best decision.

“A single screen will clearly and objectively present the most relevant and accurate information about climate, soil, plants, storage capacity”, highlights Herlon, who adds: “the farmer will thus know how much input he has to apply, in which plot and time; or even if it is time to accelerate or stop the harvest; turn on or stop an irrigation system; as well as if the silo is full and it is necessary to reorganize the flow of trucks to remove the harvest”.

According to Herlon, who is also vice-president of the Brazilian Association of Internet of Things (Abinc), the transformation of an offline farm into a modern and digital operation is a viable advance for properties of the most varied sizes and segments.

In addition to the benefits of cost reduction and productivity gains, due to increased operational efficiency, Herlon also emphasizes that the digital farm becomes more valuable precisely because it provides total control and organization of the production stages and the environment in general. . “The digitalization of the property contributes to the land and environmental adequacy of the property, as well as facilitating the management of the activity, which in practice results in the appreciation of the business. It’s a kind of certification”, he emphasizes, adding that, for this reason, he has been working on the concept that: “digital farms cost less and are worth more”.