Singer Leonardo becomes Ambassador of the LS Tractor brand

Country singer Leonardo has two passions in life. The music and the countryside. And he dedicates himself to both with great professionalism. “First came the farm, where I worked with my parents since I was a boy. Later came the music that made me who I am today. But, as they say, the countryside never left me, also because it served as inspiration for many of the songs I wrote”, said the singer. 

In order to pursue his musical career, he left his work in the fields behind. But as soon as he could, he returned to her. Today, on his farms, he manages farming and livestock activities and due to new needs, he acquired a fleet of tractors, choosing the LS Tractor brand.

“When we learned that Leonardo had purchased tractors from the brand for his farms, we began approaching the singer through his manager with the aim of forming a marketing partnership for a campaign that combined his image as a rural producer with the LS Tractor brand. ”, declared the factory’s marketing manager, Astor Kilpp. 

As a result of these negotiations between Leonardo and LS Tractor, a national campaign involving the two brands was launched at Agrishow 2024. “The topic of such relevance was very important for us, including the involvement of our headquarters in South Korea, where we obtained full approval of the Talismã project”, reports Kilpp.

Launch at Agrishow 2024

The campaign approved by everyone has the slogan “LS Tractor, South Korean technology, Brazilian heart”, and debuted on April 26th, kicking off the actions of Agrishow 2024, the sector's main agricultural technology fair, which takes place in Ribeirão Preto, SP. The campaign involves commercial VTs, printed and digital media materials, and all images and footage were produced on the farm in Jussara. 

As part of the launch, the singer was at the LS Tractor stand, at Agrishow 2024, to socialize with customers, dealers and the factory team. “The second phase of the campaign will start between September and October. Then we will have more actions for the end of the year and it should end in March 2025, according to the initial agreement”, explains the marketing manager, adding that he believes that having Leonardo as an ambassador for LS Tractor will bring a boost to the brand. , which is already emerging as an important option in several market segments.