Show Rural Store reopens in 2025 with new features

Visitors to the Coopavel Rural Show, which will be in its 37th edition in February, will be able to take home a souvenir of the technical event that is among the largest in the world in terms of innovations and technologies for the countryside. The Show Rural Store is the evolution of an old store, which was a sensation for years because it offered visitors personalized items with the brand of the show that opens the calendar of major Brazilian agribusiness fairs.

The new structure will have a built area of ​​one hundred square meters. It has been completely redesigned and has a new visual identity, with numerous products. Show Rural Store will be located on Rua G, next to the restaurant building. “One of the differentiators will be precisely the new visual identity, strongly connected to the themes of agribusiness and the slogan of the edition – Our nature speaks louder”, points out coordinator Jéssica Marchioro Gazzi.

At the 37th edition of the Coopavel Rural Show, from February 10 to 14, the store will sell hats, caps, UV-protected shirts, t-shirts, keychains, children's activity books and squeeze bottles for adults and children. “This space has always been a success and now, with the new features it will bring, it will once again be one of the event's sensations,” says Coopavel president Dilvo Grolli.

The Show Rural store operated uninterruptedly for many years (starting in 2016), but took a three-year hiatus in 2021 due to the pandemic. This year, in the event's more than 30 years of existence, was the only time the fair did not take place due to restrictions imposed to protect against the transmission of Covid 19. “But now, we are returning even better. The Show Rural Store will sell items that will create a connection between visitors and the brand and the theme of the event. They are more than just objects; they are memories of an unforgettable experience,” says Jéssica.

Items made available by Show Rural Store can be purchased using debit and credit cards, Pix or cash. It will serve visitors on February 9, especially dedicated to the communities of Cascavel and the region, and from February 10 to 14, daily from 8 am to 18 pm.