Sayuri Motoshima takes over product marketing management at CNH Industrial

Sayuri Motoshima, an agricultural engineer graduated from the State University of Campinas (Unicamp), took on a new challenge in her career: she was promoted to product marketing manager for Latin America at CNH Industrial, where she will contribute with offboard technological solutions for New Holland, one of the company brands.

Previously, Motoshima worked for almost four years at Raven Industries as a marketing specialist for Latin America. In the position, she performed several roles, such as developing and leading marketing strategies for projects with the aim of increasing sales. She was also responsible for monitoring marketing needs with resellers and visiting points of sale to identify demands. She participated in a test drive carried out by Cultivar Máquinas Magazine (Test Drive of the Raven technology package).

He also carried out activities in other legal entities, such as Tradecorp do Brasil, Trimble Inc, Whirlpool Corporation and Monsanto Company.

In his academic background, in addition to agricultural engineering from Unicamp, Motoshima has an MBA in advertising and marketing from ESPM and a specialization in business management and strategy also from Unicamp and others.