Satis will invest R$4 million in a market relationship plan

A strong and healthy agribusiness begins with access to quality information. It is with this in mind that the company Satis, a specialist in plant-based nutrition, will invest more than R$4 million in marketing and communication initiatives throughout this year. Based especially on digital tools, with a focus on education and demystification of the nutrition segment itself, the set of actions aims to share technical information about different crops to help rural producers obtain better results in farming. The strategy to continue growing above the market includes a total volume of R$ 12 million, which involves investments in research, strengthening teams and expanding the structure.

Among the first actions foreseen in the communication strategy, the company held a series of meetings in February with guidelines for achieving excellence in coffee cultivation. The series was broadcast via social media with the participation of technical experts and industry influencers, discussing management measures through experiences and studies focusing on the final quality of the drink. The culmination of the program was a webinar, which included the distribution of an e-book organized by the company itself to guide producers on how to invest in this segment of the coffee market.

The next series of digital actions is scheduled for March, focusing on the Minas Gerais company's line of biological products based in Araxá. Present in more than 90% of the national territory, Satis is a reference in the development and offering of plant nutrition solutions, meeting the specific demands of crops such as soybeans, corn, beans, cotton and fruit and vegetables, in addition to coffee. The robust investment in marketing and communications for 2022 also includes the improvement of internal channels, media advertisements and content for field teams.

"We want to increasingly take advantage of our technical expertise to promote knowledge to the market, especially to rural producers. And for this it is necessary to invest in tools that make this exchange of experiences even more dynamic, as we also learn by listening to the demands of the field", highlights Endrigo Bezerra, CEO of Satis.

Furthermore, the "Beyond the Account" advertising campaign brings real performance results for product lines by culture, approaching it in a practical way, with a focus on digital and with a disruptive creative line. "We understand that as important as delivering high quality products is also how we position ourselves and build the Satis brand. The agro market is going through a digitalization process, with new approaches to marketing. The company has been targeting this evolution for some time and We are prepared to stand out in this scenario", comments Endrigo Bezerra, CEO of Satis.