Rizobacter reformulates its brand and strengthens its position in the biotechnology market

Rizobacter, a leading multinational in agricultural microbiology, brings changes to its brand design. The change was carried out together with other companies belonging to the Bioceres Group, and aims to update the design, shape and colors in order to present Rizobacter to the Brazilian market as a reference in the field of bio and microtechnology.

The new design was designed and inspired by references that could translate ideas related to technology, simplicity and elegance, placing the company as the protagonist and without the need for effort to decode the logo. The sans serif font follows this concept, seeking a subtle and sober construction. The colors -- green and blue -- have a strong presence in the agribusiness sector as they represent nature and technology, respectively.