Rech, the largest chain of parts for heavy and agricultural machinery in Brazil, will present its brand as a proposed franchise model, for those who want to undertake, during Super Agro, which takes place on the 22nd and 23rd of February, in Alfenas, Minas Gerais . Super Agro is promoted by Grão de Ouro, a company invested in AgroGalaxy, one of the largest retail platforms for agricultural inputs and services aimed at agribusiness.
Over the two days of the fair, which will also bring together another 30 exhibitors, Rech will show the advantages for those interested in becoming franchisees of an expanding company, which operates in one of the segments with the greatest growth potential in the Brazilian economy.
Rech is an omnichannel supplier in the country's heavy and agricultural machinery parts market. Present with physical stores in different regions, the company is investing in the franchise market as part of its strategy to serve the entire national territory. In addition, the company operates the sale of parts through the e-commerce tool and also through the omnichannel model, to guarantee the best purchasing experience for customers who today require more convenience to buy and receive their product.
The company will also be a highlight of the Agro É Delas technical circuit, aimed exclusively at women in agribusiness, who will have the opportunity to learn about the fair's main novelties, in addition to attending lectures on the agro market and its new technologies, given by businesswoman Andrea Cordeiro and by farmer Sônia Bonato.
According to the company's marketing manager, Fabiola Molteni, “participation in the country's main fairs and events such as Super Agro is a great exposure opportunity for the company to consolidate recognition throughout the country”. Geographic expansion is one of the hallmarks of companies invested in by Aqua Capital, the largest private equity fund manager specializing in agribusiness in Latin America, and an investor in Rech since 2018.
Service
Super Agro Alfenas
Order date: February 22 and 23, 2022
Open Hours: 08h of the 18h
Location: Primavera Farm (Experimental Center) – Alfenas, MG
Information: Entry is free and registrations can be made via the website https://agro100.com.br/superagro/
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