Lucas Silveira takes on the role of sorghum portfolio manager for America
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Plant Health Care appointed Rodrigo de Miranda, current general director of South America, as the global marketing leader, reporting directly to the global CEO, Jeff Tweedy. To replace him he was appointed Flavio Prezzi (in the photo above) who worked as a global consultant and advisor to PHC for the last three years.
Flavio Prezzi is an agronomist trained at UFRGS. He worked in the agricultural market in several countries, such as England, the United States and Mexico with Syngenta and Arysta.
In 2020, after helping to integrate Arysta with UPL, Flavio returned to Brazil and soon took on new responsibilities. He went on to be a member of the Board of Sinagro, a Consultant for UPL and then a Consultant for Plant Health Care.
Now heading PHC South America, Prezzi wants to accelerate the progress the company has been making in the region, which currently represents around 20% of global business. This number reflects the good acceptance of the technological solutions introduced by PHC as well as the growth of the biological market, he explains.
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