Partnership between Orion and John Deere strengthens furrow application

Partnership in the Greensystem product line will provide the entire Brazilian John Deere network with high standard quality, reliability and performance equipment

06.06.2022 | 16:16 (UTC -3)
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Partnership in the Greensystem product line will provide the entire Brazilian John Deere network with high quality, reliability and performance equipment. - Photo: Disclosure
Partnership in the Greensystem product line will provide the entire Brazilian John Deere network with high quality, reliability and performance equipment. - Photo: Disclosure

Orion, the largest Brazilian manufacturer of equipment for application of liquid products into the soil, consolidates partnership with the giant American John Deere, in the Greensystem product line, to supply the entire Brazilian John Deere network, high quality equipment, reliability and performance.

With this partnership, John Deere adds to its portfolio of planting the most advanced technology in the application of biological products within the groove, delivering more productivity to its customers with sustainability social, environmental and agronomic.

According to José Tonon Jr., Marketing Director of the ORION Group, This partnership had been built for years, consolidating on March 15 past, with the signing of the contract between the two companies and announced to the market at AGRISHOW in Ribeirão Preto, in the last week of April.

To ensure the sustainability and longevity of this partnership, ORION is investing this year, another US$ 5,0 million dollars, around 25,0 million reais, in the construction of a new and modern factory in Quintana/SP, which will come into operation next November, says Alexandre Santiago, Vice-President and Group Financial Director. "Our commitment to quality, efficiency and reliability of our equipment, requires constant and robust investments in innovation, research and development of new technologies, mechanics, electronic, biological and agronomic to meet the demanding and growing demand of the Brazilian agricultural market, which responds quickly with increased productivity and profitability.”

For Ricardo Rodrigues da Cunha, CEO and R&D Director of Orion Group, which is also a farmer and rancher, focus, passion and knowledge of mechanics, biology, physics, chemistry, agronomy and mainly agriculture, were essential and strategic for the success of the Group's business, today internationally recognized. “We seek excellence in everything we do, reflecting our principles, values ​​and belief in God, but it is people who really add value to our products, because they are the great differentiator of successful companies, and they also It’s ours”, he guarantees.

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