New Microgeo sales manager highlights the biological products market

Microgeo, a 100% Brazilian company in the biological sector, announced the reinforcement of its team with the hiring of Eduardo Antonio Cirelli as sales manager. The professional, graduated in Agronomy, has a Master's degree in Plant Health and more than 30 years of experience in serving rural producers and managing teams.

Cirelli had a career in companies: Prefeitura de Descalvado, Cooperguaçú, Coopervam, Coopercitrus, Qualicitrus and Lavoro Agro. With several international incursions mainly in the USA and Mexico. Bringing new technologies and products to Brazil.

In his new role at Microgeo, Cirelli will exclusively serve Lavoro - Eastern Cluster. Grupo Lavoro has more than 190 stores in Brazil and Colombia and is emerging in Agribusiness as the largest distributor of agricultural inputs in Latin America. It was created from the merger and acquisition of more than 20 large and medium-sized distributors, under the control of Fundo Pátria Investimentos. In addition, the group has its own brands of agrochemicals, foliar and biological fertilizers.

"My biggest concern has always been to ensure that rural producers obtain maximum productivity, using what they have at their disposal, preserving and optimizing their greatest asset, which is the soil. With Microgeo biotechnology, I am sure that we have the best technology and management so that the producer revives and enjoys again the productive potential of his soil. For me, it is a dream come true and I am grateful to everyone for it", said Cirelli

Focused on solving producers' problems, always using the best techniques to integrate different management methods, the Engineer developed great knowledge in plant nutrition and product development. Also working in the areas of planning, purchasing and sales.

The biological segment occupies more and more space in the market as it is an efficient and sustainable production system, and Microgeo's focus is the pillars of soil physics, chemistry and biology. "Technological advances and innovations in agriculture are increasingly important. MICROGEO is a balanced component that nourishes, regulates and maintains the continuous production of Biological Fertilizer through the Continuous Liquid Composting Process. Biotechnology is the only one on the market that manages and restores the soil microbiome", explained Cirelli.