New LS Tractor model being tested in Brazil

Zebra tractor caught the attention of our team. In the south of Minas Gerais, when talking to the people who operated it, we discovered that it was a test of a new LS Tractor model. Nobody said which. But, based on its characteristics, it appears to be equivalent to those of the MT Series manufactured in South Korea.

The question was presented to the automaker's marketing manager, Astor Kilpp. He did not provide information on the model or launch date.

But he said: "We are conducting field tests with some new models. But this is quite natural, normal. We identified a demand from certain segments, such as coffee and fruit trees, we checked to see if it was consistent; because we always have to think about sales potential. The idea proved to be commercially viable. So we set the stage internally for engineering, field and sales personnel to begin developing the product, testing it in various field conditions and providing feedback so that we could analyze whether the product It is compatible with our philosophy and what the market is looking for."