New Holland and Unapel bring new machines to AgroBrasília

Rural producers who visit Unapel's virtual stand at the fair learn about technologies that range from planting to harvesting

07.07.2020 | 20:59 (UTC -3)
João Rodrigo Maroni

New Holland Agriculture, a CNH Industrial brand, and the Unapel dealership bring to the first digital version of AgroBrasília, which started on the 6th and runs until the 10th of July, some of the brand's main recent launches of agricultural machines, such as the PL 7000 planter and the SP 3500 and SP 2500 sprayers, among other new features.

Rural producers who visit the virtual booth of Unapel at the fair learn about technologies that range from planting to harvesting, as well as special financing conditions. Consultants on duty provide online assistance through the website. “Every year we receive a large number of customers visiting our stand, an incredible opportunity to present not only the year's launches, but our entire catalog of products for farmers”, says Marcelo Ávila, commercial manager at Unapel.

According to Ávila, the new agricultural equipment offers a modern, efficient, multifunctional and resistant structure. Furthermore, they are designed for different types of soils. The machines are designed for the various challenges in the field. The machinery and equipment sold by Unapel are also designed to solve the adversities of rural enterprises, such as the correct distribution of agricultural pesticides and avoiding wastage of inputs.

Virtual fair

This year, due to the restrictions imposed by the covid-19 pandemic, AgroBrasília, which already has a tradition in the Federal District, will be the first in a 100% virtual version. At least 140 exhibitors are registered for this year's fair. To access the event, simply enter the website digital.agrobrasilia.com.br. The access is open and free. In addition to offers on New Holland machines, farmers will be able to access technical content, participate in lives and listen to experts on current topics.

Last year, AgroBrasília brought together an audience of 120 thousand people and generated more than R$1,2 billion in business. The fair is held annually by the Agricultural Cooperative of the Federal District Region (Coopa-DF) and brings together rural producers of different sizes, concessionaires and companies in the Brazilian agribusiness segment. Unapel, a company founded in 1975 and which has acted as a New Holland representative since 1996, has participated since the first edition of AgroBrasília.

AgroBrasilia

When: July 6th to 10th

Unapel virtual stand at link

Fair website: https://digital.agrobrasilia.com.br/

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