MOSS goes to COP-27 to defend carbon credit as a solution to deforestation in the Amazon

Halve carbon emissions by 2030 to avoid the drastic consequences of climate change. For Brazilian climatetech MOSS, the answer to making this global commitment more practical and realistic involves opportunities in the carbon credit market. The concept is simpler than it seems: paying for environmental projects and rewarding those who pollute less, creating the basis of a sustainable economy that makes it possible to conserve forests and earn money at the same time. 

A pioneer in the sale of carbon credits to individuals and companies of any size that want to offset their emissions, MOSS is going to Sharm El Sheikh, Egypt, where it has a guaranteed presence at COP-27. There will be three presentations on the 8th, 9th and 15th of November, where climatech will speak to an audience made up of businesspeople, environmentalists and government leaders from all over the planet. The panels are scheduled to take place in pavilion 97 of the Blue Zone, the restricted and most prestigious area of ​​the COP, where delegates, UN agencies and non-profit organizations from around the world meet for formal negotiations and informal consultations with other delegations 

In the first lecture, MOSS will show how the use of blockchain can make the certification of carbon credits more transparent and secure. The startup was the first to transform its newly acquired credits into tokens, called MCO2. In this process, climatech assigns assets a unique serial number, making them fully traceable before selling to companies such as GOL, iFood, Hering and Scala Data Center. Representing MOSS on the panel are Luis Felipe Adaime (CEO), Renan Kruger (CTO), and Rômulo Arantes (Technical Director). 

In the second presentation, it will be time to explain how credits are acquired from forestry projects in the Amazon. The value of purchasing the assets serves as an incentive for landowners and local communities to keep the forest standing. The third panel will discuss how information technology is helping to achieve carbon neutrality by 2050.

In the opinion of the founder and CEO of MOSS, Luis Felipe Adaime, new investors and consumers are already putting pressure on companies to adapt their products and services to a more sustainable model. “It’s no longer about marketing, it’s now about the survival of the business”, warns the executive. “Companies that do not offset their emissions will capture at increasingly onerous rates, and sell less”, projects Adaime.

For Adaime, the growing maturity of the carbon credit market should be seen as a great opportunity for Brazil and the Amazon, which is home to 39% of the planet's entire carbon reserve. A recent study by McKinsey consultancy showed that the country could dominate 15% of this market by the end of this decade, with the possibility of generating around US$2 billion by 2030. 

Another good news, according to the CEO of MOSS, is that there are several Brazilian and international companies working with forest owners to pay for conservation and prevent deforestation. “We believe that Brazil's current challenge is to better communicate this potential and thus capture all the enormous revenue that the world will pay for the conservation of the Amazon”, he concludes.