Morgan presents portfolio of high-tech corn hybrids at Norte Show

In addition to seeds, the brand will promote the Max Soluções platform, created to offer greater productivity to producers

18.04.2022 | 14:08 (UTC -3)
Andrea Natali

Morgan, the LongPing High-Tech brand, a company with a strong presence in the Brazilian corn seed market, presents its hybrids at Norte Show, one of the most important events in Brazilian agribusiness.

The event promoted by the Association of Breeders of the North of Mato Grosso (Acrinorte) and the Sinop Rural Union will be held between the 19th and 22nd of April, in Sinop, Mato Grosso. Brand managers and franchisees will be present to present the main launches to producers.

For 2022, the year Morgan turns 10, the brand launches the MG597 hybrids, which combine high productivity, excellent stalk quality and stability for a high-yield crop, and MG635, which brings health and productive stability. These are hybrids for high investment that strengthen your portfolio of products tolerant to CMV (Molicutes and Viruses Complex) and water stress.

At Norte Show, visitors will be able to discover products that have recently entered the portfolio, such as the MG556 and MG540 hybrids, highly precocious products for the off-season.

At the fair, the brand will also present the MG711, MG447, MG607 and MG635 hybrids for the grain market, materials that have demonstrated excellent results for the region. “Our strong investment in Research and Development, combined with LongPing’s complete, recognized and robust corn germplasm bank, has enabled the development of seeds that meet the needs of producers in different regions”, says Allyson Santana, regional marketing manager at Morgan.

With a dynamic service structure and operations aligned with the producer's needs, Morgan has become one of the main brands of hybrid corn seeds for the Brazilian market in just a few years. In 2022, Morgan turns 10 years old and, since its foundation, the brand that emerged to offer innovative solutions has grown, today occupying second place in the Brazilian off-season market. To celebrate the date, Morgan created the “Morgan 10 years - Innovation at all times” seal and reinforces its history and commitment to investments in innovation.

Max Solutions

At the fair, the brand will also promote activations of LongPing Max Soluções, a complete platform with 100% available solutions, which was created to be alongside the farmer throughout the production process and provide greater efficiency. The main pillars of these solutions are corn germplasm, the most advanced biotechnology options, seed treatment, packaging customization and digital services.

With the initiative, LongPing's integrated solutions are now fully available to the farmer at the same time. “We are offering producers the ideal customization for their needs. He will have more freedom in choosing the biotechnology and Industrial Seed Treatment (TSI) that will be anchored in his product, in addition to packaging options that are more suitable for his operation and an application with features that will make his daily life easier”, he explains. the company's president, Aldenir Sgarbossa.

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