Moove expands its sales channels with the launch of Pede Direto e-commerce in Rio Grande do Sul. The company is responsible for manufacturing and selling Mobil lubricants in more than 11 countries in the Americas and Europe. With the aim of providing agility and practicality, the channel focuses on B2B (business-to-business) sales.
Pede Direto is an exclusive e-commerce for CNPJs, aimed at the automotive and industrial sector. By using this platform, customers gain time and efficiency during the purchasing process, while distributors can focus their efforts on strategies and relationships.
In the state of Rio Grande do Sul, the sale of Mobil lubricants will be the responsibility of Lubritec, an authorized Moove distributor.
"B2B e-commerce revenue grew a lot in Brazil, driven by the pandemic. Pede Direto is an additional channel and will be an ally for distributors to enhance their results and supply their customers", he explains Mara Pezzotti (in the photo above), marketing director at Moove.
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Data refer to Brazil, Argentina, Colombia and Guatemala and were presented by the BIOEN-FAPESP program during a seminar promoted by the International Energy Agency
