Maxum Brasif triples sales in June

The result came with orders at the Bahia Farm Show, an agribusiness event that marked the company's debut after the acquisition approved by Cade

09.07.2024 | 17:20 (UTC -3)
Caroline Brandão
Photo: Disclosure
Photo: Disclosure

Brasif - one of the largest distributors of machinery and equipment under the Case, Hyster-Yale and FTP brands in the world - has just entered the agribusiness segment through the recent acquisition of the five Maxum dealerships, located in Bahia and Piauí. The Bahia Farm Show, held this month, was the debut event of the Maxum Brasif brand in this market and recorded a volume of equipment sales three times higher compared to last year. This performance already projects a 30% growth in the brand's revenue for next year.

At Gustavo Avelar (in the photo), CEO of Brasif Máquinas, the objective is to maintain the good performance in 2023 and increasingly boost the company's relevance within the sector. “We have a very solid DNA in the distribution of capital goods in our operation and, without a doubt, Maxum is our gateway to becoming very relevant in agriculture. This acquisition represents one of the strategic avenues for growth and we will have new investments in the coming years”, highlights the executive.

With the acquisition, Brasif Máquinas projects a 40% increase in the holding's gross revenue in 2024, estimated at R$2,3 billion. In the last 10 years, Brasif has sold more than 21 thousand machines, totaling R$7 billion in sales. The company is among the largest Case distributors in the world and Yale, in Latin America.

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