Massey Ferguson loyalty program turns three years old

Meu Mundo Massey, Massey Ferguson's loyalty program, completes three years of existence with 22 thousand registered customers across the country and 368 million points offered to its participants. It is the largest relationship program in the segment, and offers the opportunity to exchange accumulated points for products and services in its partner network.

“The relationship program was created in 2017 with the aim of offering even more benefits to our Massey Ferguson customers, who are always the center of our activities and actions”, explains Carolina Diz, Senior Manager of Strategy, Marketing, Market Intelligence and After-Sales Business Development at AGCO América do Sul, the company that owns the brand. “We are always promoting campaigns to benefit our participants. Currently, for example, Meu Mundo Massey has a Pre-Harvest Review promotion until December 2020, which offers the possibility of accumulating even more points.”

The mechanics of the program work as follows: for every dollar spent on genuine AGCO Parts parts, the customer accumulates 1 point in the relationship program. For every real spent on genuine lubricants, 3 points are accumulated. All points acquired can be exchanged for prizes made available by partners in the program website, ranging from products such as electronics, or services such as bill payment and fuel credit, and even travel.

All Massey Ferguson customers can join the program, simply access the website and fill out the registration with personal data. An email to confirm the information and accept the rules and conditions of the program will be sent to the customer and, from this step on, the consumer is already participating in the program and will be able to accumulate points. The application for tracking scores and redeeming prizes is available for iOS and Android operating systems, and points are valid for 24 months after crediting them to customers' records.