Massey Ferguson launches website with calculator that simulates savings in lubricant use

With the aim of showing in practice what benefits and savings the customer has when using Massey Ferguson Lubricants, the brand's After-Sales team developed a real value calculator. Available through website, the consumer can calculate at the tip of their pencil the gains that lubricants offer.

“We were able to prove to rural producers that the investment when using Massey Ferguson Lubricants can generate financial savings of up to 50%, compared to another product on the market. Through Massey Genuine Economy, the consumer calculates how much they will save over the years when using our filters and lubricants”, explains Marcelo Traldi, vice-president of After-Sales at AGCO América do Sul, the company that owns the brand. 

Carrying out the simulation is very simple. When accessing the website, the consumer uses the references of the machine he has on his property, in three criteria shown to start the calculation: Engine, Transmission and Hydraulics. The rural producer will be able to inform the machine's hours/year worked, the volume of the crankcase, the amount of equipment it has and the cost per liter that the machine produces. The calculator performs a simulation based on the information and delivers the savings that the customer can obtain if they choose Massey Ferguson Lubricants.

“The intention is for it to be a quick and effective tool for rural producers. Without complex questions, he can get a real idea of ​​the savings and advantages that we guarantee when using our products”, declares Marcelo Traldi. The lubricants are on sale at more than 200 dealerships in the Massey Ferguson network, in Brazil.