Manitou launches its first backhoe loader in Brazil

The Company intends to expand its participation in the local market, in partnership with distributors, as well as implementing all product lines in the country.

10.12.2021 | 13:37 (UTC -3)
Karen Feldman Cohen

The Company intends to expand its participation in the local market, in partnership with distributors, as well as implementing all product lines in the country.

The Manitou Group, a global reference in earthmoving machines and aerial work platforms, enters the backhoe loader market in Brazil and launches the MBL-X 900 model. According to the company, Brazil is the second largest market in the world in backhoe loaders, after India, where Manitou is already present, with a large market share.

“We have an important role to play in this market and we believe very much in our product and local teams. We are confident that the Manitou Brazil team will bring great results to the Manitou Group worldwide”, says Michel Denis, CEO of the Manitou Group.

The MBL-X 900 model has a 4X4 traction system, a new cabin developed by Manitou Group, a power of 90 hp and a Kirloskar engine.
The MBL-X 900 model has a 4X4 traction system, a new cabin developed by Manitou Group, a power of 90 hp and a Kirloskar engine.

Manitou backhoe loaders are extremely versatile, simply change the machine's accessories to obtain a solution for every need: lifting and transporting wood or pipes, loading bulk materials (gravel, sand, earth, grains, minerals, etc.), grapple to feeding and silage, pallet forks, as well as specific accessories for cutting, drilling, digging, among others.

The MBL-X 900 model has a 4X4 traction system, a new cabin developed by Manitou Group, a power of 90 hp and a Kirloskar engine. Operates on all types of terrain, including muddy, uneven and uneven terrain. These are unique features on the market and offer excellent machine performance in its category.

“The growth of the global backhoe loader market will be driven by investments in the construction and agricultural segments due to the growing need for agricultural products and residential and commercial infrastructure projects”, recalls Laurent Bonnaure, executive vice president of global sales and marketing at the Manitou Group. . “Rapid urban population growth in developing and emerging countries is leading to increased investment in underground services such as water and sewage pipelines. These growing investments will continue to drive the global backhoe loader industry.”

For the coming years, the Manitou Group's strategy in Brazil is to expand its participation in the local market, in partnership with distributors, as well as implementing all product lines, such as Manipulators, Mini Loader Platforms, and All Terrain Forklifts. “The launch of the backhoe loader is part of this expansion plan and will bring greater brand recognition throughout the Brazilian market”, reinforces Marcelo Bracco, general director of Manitou for the Brazil and Latin America regions.

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