Macfrut 2026 highlights avocado and mango as protagonists

Macfrut 2026 will take place between April 21 and 23 at the Rimini Expo Centre in Italy. The date marks an advance compared to previous years, when the event took place in early May.

In the 43rd edition, avocado and mango take center stage. The two tropical fruits, which have been growing in production and global consumption, will be the focus of technical and commercial events and specialized sessions.

The organization created the themed days Avocado Day and Mango Day, with B2B meetings between producers and buyers from all over the world. The proposal aims to foster new business opportunities and facilitate direct contact with the main cultivation and sales centers.

Macfrut president Renzo Piraccini highlights that the sessions will have a comprehensive and concentrated format, allowing participants to explore all the commercial and productive aspects of these fruits in a single day.

Another new feature is the expansion of the Healthy Food Area. The space will be dedicated to fresh and processed foods with high nutritional value, following new consumer trends. Products considered superfoods will be promoted through tastings, demonstrations and meetings aimed at the foodservice sector and distribution.