Lavoro announces new director of digital operations

Lavoro announced Alex Wimbush as the company's new director of digital operations ("Chief Digital Officer" - CDO). Before taking on the role, the executive worked as a consultant in the company's digital strategy area until April 2023.

Wimbush has more than 15 years of experience in the areas of digital strategy and product development. Until 2022, he was product manager at fintech, Sendwave (Zepz), and previously held a role of the same name at Inari Agriculture, an agtech based in Massachusetts, United States.

In 2012 he spent time at Syngenta, responsible for global strategy and market intelligence. He was co-founder of YieldPop, an agtech acquired by The Climate Corporation, a company where he was Director of Products until 2018

The executive has a degree in commerce from the University of Virginia, in the United States. He takes over the position previously held by Marcos Strobel.