Kuhn brings together Prime resellers to launch new products first hand

After ending last year with positive numbers and good prospects, Kuhn do Brasil has already started 2024 with special actions for its Prime resale network. Last week, the company brought together all Prime representatives to demonstrate the strength of Energia K, which represents Kuhn's positioning for this year. At the event, held in Paraná, presentations of new products, machine launches and business rounds with different value conditions were promoted.

The action brought together 41 resellers and around 150 people, including resellers and employees. The central point of the event was to energize professionals for the year 2024, with new product launches. Dealers got to know first-hand the new generations of machines such as the Fighter and Stinger, among other new features that will soon be launched during the Rural Coopavel Show, in February. During the day, there was also a lecture with Professor Marcos Fava, who is a national reference in agribusiness, and the awarding of awards to resellers in the Gold, Silver and Bronze categories, in addition to a celebration dinner.

Prime resales are part of Kuhn's Network Plan, a pioneering model in Brazil that has provided a differentiated purchasing and after-sales experience for producers. In the last 12 months, a 20% growth was recorded in the Prime Network points of sale.

To celebrate the meeting, an energy drink was launched with the company's brand, K Energy. "The idea was to present to our Prime resellers the extra energy that we will need in 2024, as there are many new things to work on and deliver even more growth by the end of the year", highlights José Carlos Bassetti, Marketing Manager at Kuhn do Brasil.

Positive balance

In 2023, Kuhn do Brasil was one of the companies that stood out most in agribusiness, consolidating its operations in all regions of Brazil and gaining recognition as the winner of the Valor 1000 award in the Mechanical sector. Throughout the year, the company opened a new distribution center in Palmas with 2.000 square meters of structure, administrative space, warehouse for parts distribution and training center. This is one of the strategies to reinforce the presence in the Matopiba region (Maranhão, Tocantins, Piauí and Bahia), which is of great importance for agribusiness and for Kuhn.

Another highlight of 2023 was the launch in partnership with Bradesco Consórcio, which offers advantages when purchasing machines across the entire Kuhn line with installments of up to 90 installments. Among the machine launches were the Accura BX 4.0 Fertilizer Distributor, Grain Max 16000 Truck, the nationalization of the Auggie Reel Mixer, Grain Max 20000 Bulk Truck, Stinger Uncompressor, V-drive Technology, Fighter Sugarcane Self-Propelled Sprayer, Auto Spray Technology , I-Spray Technology, Grain Max 42000 track Bulk Cart, Fertilizer Distributor 12000 and 15000, Colina Planter and Optimer Rapid Harrow.