John Deere launches new portal with stories and news

This Thursday, 27/06, John Deere launches the portal John Deere Journal, a space to inform, inspire and connect people. The site brings together unique life stories, true experiences and news, as well as information about technologies and curiosities.

The John Deere Journal is a global platform, which already exists in the United States and is now arriving in Brazil for its Portuguese version. The portal replaces the magazine O Sulco, which was edited and printed for more than 20 years in the country. "There are many good stories to be told and the speed that the internet provides is a great ally in getting them to reach us faster. the public. The Journal will be the channel that will bring together the past, present and future", says Alfredo Miguel, director of Corporate Affairs at John Deere.

To get an idea of ​​what will be possible to find in this first edition, one of the narratives tells the story of the boy Matheus John Deere. That's right! Matheus received this name due to his father's admiration for the company. Recently, he was welcomed by employees at the Montenegro (RS) unit and learned more about the company and its founder, who inspired his name. The trajectories of this and other families have a special chapter in the Journal.

The available content is divided into the following pillars:

- Citizenship – Discover stories of people who contribute to the transformation of society

- Lifestyle – Fans are known as people capable of doing crazy things for their idol, right? Discover curious stories of people who experience John Deere in their daily lives

- History – Travel through more than 180 years of history and the legacy built by blacksmith John Deere

- At John Deere – Stories of people who have a daily commitment to contributing to feeding, building and making a better world

- Technology – Discover success stories in the field, which show how technological development is changing people's lives and contributing to the future of food, fiber and energy production.

To find out more about them, access the portal johndeerejournal.com.br.