John Deere announces investment of R$180 million in new technology center

John Deere announced the construction of the Brazilian Technology Development Center, its first development and testing center for tropical agriculture in the world. The company will invest around R$180 million in the project, with the aim of promoting synergy between multiple R&D teams dedicated to the design and validation of new products and technologies for the main production systems – grains, sugarcane and special crops.

“Aware of the growing global demand for food and understanding Brazil's fundamental role in this context, this Center will promote the development of everything applicable to tropical agriculture. We will further advance in agile and excellent service to the Brazilian market”, highlights Jahmy Hindman, CTO at John Deere.

The new unit, which will cover an area of ​​500 m², will be located in Indaiatuba (SP), with construction beginning in November 2023 and expected to be delivered by the end of 2024. Around 150 employees in the areas of engineering, research and development will work on site.

“The center will allow products to be designed and tested in Brazilian territory, considering all variables: soil, climate, connectivity levels, etc. This will help ensure that solutions are delivered to local customers more quickly and so that they can work in an even more productive, profitable and sustainable way, whether they are small, medium or large Brazilian producers”, highlights Antonio Carrere (in the photo below), president of John Deere Brazil.

With the creation of the new Brazilian Technology Development Center, John Deere expects to reduce the development time for new solutions by up to 40%, depending on the type of project. John Deere has already launched products with a specific focus on the local market, such as the CH950 two-line sugarcane harvester, a Brazilian project designed to meet the needs of sugarcane producers in the country, and the S400 grain harvester, created in favor of small and medium-sized properties. With this new Center, it will be possible to accelerate the delivery of solutions to the Brazilian market, in addition to increasingly considering its specific needs.

Another novelty is that the Center for Precision Agriculture and Innovation (CAPI), created in 2017 for research and development of the most modern in terms of technological efficiency for farmers, focusing on hardware and software for precision agriculture, will be integrated to the new Center in Indaiatuba.