IHARA highlights sustainability at the Rural Coopavel 2023 Show

IHARA, a research and development company for agricultural solutions, is present at the Coopavel 2023 Rural Show, which will take place from February 6th to 10th, in Cascavel (PR). A technological experience at the IHARA Samurai Castle will present visitors, in a different way, with the highlights of its portfolio, which brings technology to farmers, under the brand of Japanese quality and tradition. The Information Hour will also take place at the stand, which features journalist Kellen Severo as a mediator of debates on various topics with special guests.

“We make a point of being close to the farmer, understanding their needs and promoting our launches, with technological and innovative information, which contribute to improving crop productivity and increasing quality throughout the entire production process. The Coopavel Rural Show is a very special meeting point for us to be together with farmers, technicians and agronomists, presenting the differences in IHARA's portfolio for advancing productivity, sustainability and profitability in soybean, corn and wheat crops”, explains the manager of Regional Marketing at IHARA, João Tomás.

News and product launches

Among the highlights, visitors will discover the SUGOY and TERMINUS launches; the company's most recent technologies for soybean cultivation, and SONDA HT, the new formulation of one of the main IHARA herbicides for corn cultivation. Another important solution is YAMATO SC for wheat crops, a pre-emergent herbicide used even before weeds emerge in the field.

These are technologies that come to solve some of farmers’ main problems. SUGOY, for example, is a fungicide with triple action, unprecedented in Brazil. In a single product, systemic and contact power against rust, target spot, anthracnose and powdery mildew. TERMINUS is a high-performance insecticide against brown and green-bellied bugs in soybean and corn crops. SONDA HT is the new High Technology formulation of one of the main IHARA herbicides for controlling weeds in corn crops and capable of offering post and pre-emergent effects. Yamato SC, a herbicide developed with a technology with high selectivity and long residual that controls resistant weeds in wheat crops, mainly ryegrass - a weed capable of drastically reducing grain yield.

In addition to the launches, visitors will also be able to find out more about other IHARA solutions, including herbicides, fungicides and insecticides for maximum protection of the productive potential of crops. “IHARA is recognized by farmers for its always innovative portfolio, with cutting-edge technology, maximum effectiveness in control and productivity, safety and sustainability in production”.

Information Hour

Quality and credible content and a lot of exchange of experiences have space reserved at the IHARA stand at the event. The company brings Hora H da Informação, a program of panels, debates and chats with experts, producers and cooperatives, mediated by journalist Kellen Severo, on various topics such as cooperativism, economic scenario, expectations for the next harvest, among others. The following are already confirmed for the panels: Dilvo Grolli, president of Coopavel and researcher Alfredo Paiola, as well as local farmers.

Ihara experience

Upon entering the stand, the farmer will find a circuit created especially so that they have the opportunity to immerse themselves in the news and obtain more information about appropriate management for the entire crop cycle, main targets and the benefits of IHARA's portfolio of solutions. One of the circuit's attractions is the Interactive X-Ray, a screen that runs on rails, presenting the phenological stages of soybeans, the company's main targets and innovative solutions.

The next stage of the IHARA Experience circuit is the Interactive Table, which provides information about some of IHARA's standout products - SUGOY, TERMINUS, ZEUS, BURNER, FUSÃO and YAMATO - their differences, benefits and results.

After learning more about IHARA and its solutions, farmers will be guided to the demonstration field to see, in practice, the benefits and results of the products presented. Concluding the information circuit about IHARA and its solutions, visitors will be able to talk and ask questions with the company's team of experts at the stand.