IHARA's Cultivida Program completes a decade with a historic contribution of R$ 15 million

IHARA, research and development company specialized in agricultural pesticides, reaches 10 years of age program Cultivated, an initiative that supports the adoption of good practices agricultural. Given this milestone, the company will invest the largest financial contribution to along this trajectory, that is, approximately R$15 million in 2022, with the distribution of 600 thousand personal protective equipment (PPE) to small and medium farmers in a single year, among other initiatives to encourage the correct and safe use of pesticides.

Created in 2012, the program provides training to farmers on various topics related to the correct and safe use of pesticides and PPE, application, final destination of packaging, among others. During the five In its first years, Cultivida covered 21 municipalities throughout Brazil, benefiting 5.366 agricultural professionals with this training and training around of 2 thousand health agents from the Unified Health System (SUS), in partnership with the State University of Campinas (Unicamp), to identify possible cases of poisoning by agricultural pesticides in general, as well as the evaluation health conditions of the rural population involved in agricultural activities. Since 2017, the program has distributed free PPE and provided information about good agricultural practices. In total, they have already been delivered through the most of 1 million pieces of PPE, benefiting thousands of farmers and adding up to an investment exceeding R$20 million. Today, Cultivida is present throughout the territory Brazilian, mainly in areas with small properties and agriculture familiar.

According to Clayton Veiga, director of Research and Development at IHARA, through the Cultivida program, we guide and encourage current farmers correctly use agricultural pesticides, with the main focus on rural worker safety. “Culivida expresses our beliefs and values in serving farmers with excellence. Therefore, this type of initiative is extremely important so that professionals farms can carry out their mission safely, in addition to promoting good agricultural practices based on the correct use of pesticides and the use of PPE (Personal Protective Equipment). Initiatives that contribute to Rural worker safety is also fundamental to sustainability of agriculture”, highlights Clayton.