HORSCH offers a training program to optimize the use of your equipment in the field

The focus of the courses is to transmit all the knowledge available at the factory to its dealer network, with the main objective of preparing them to provide a superior quality service to customers, generating greater income and reducing costs.

04.08.2022 | 14:21 (UTC -3)
HORSCH Press Office
Team preparation is one of HORSCH's goals. - Photo: Disclosure
Team preparation is one of HORSCH's goals. - Photo: Disclosure

The increasing participation of agricultural machines and implements (equipment attached to tractors that perform extra functions in farming, facilitating work in different phases of the harvest), in Brazil, is a reality for everyone who works in the sector. According to information from the latest census by the Brazilian Institute of Geography and Statistics – IBGE (2017), between tractors, seeders, harvesters, sprayers and other agricultural implements and machines, Brazil already has more than 2 million pieces of mechanized equipment.

And, today, from soil preparation, through planting and then crop development, to the final stage, which is harvesting, that is, at all stages, the agricultural equipment is there. Nothing is done manually anymore, most processes are mechanized. Among the benefits, emphasis on agility and efficiency within agricultural operations, reducing the possibilities of loss, increasing precision and efficiency and causing greater productivity, not to mention the ease of managing and maintaining cultivation, culminating in the standardization of Law Suit.

And, as a result of this action, there is a growing need for qualified professionals who know not only how to operate machines properly, but, most importantly, how to regulate and repair them in the event of a possible defect. Therefore, HORSCH, a German multinational manufacturer of agricultural machinery, offers a “training program”, whose purpose is to develop people, recycle and qualify knowledge and skills, helping and adding greater value to the daily work activities of professionals who provide support to the farmer.

According to Rodrigo Duck, general director of HORSCH, another goal of the program is to prepare teams from partner dealerships (eight in Brazil and one in Paraguay) with the necessary skills to absorb technologies and innovations, which are always being made available by the multinational on the market. , since the misuse of equipment is one of the main problems that users encounter in relation to the use of their machinery. Furthermore, the lack of knowledge of the tools causes your operating costs to increase substantially. “So, through the courses, people have the opportunity to learn how to handle them well, how to answer questions, at the right time and in an agile way”.

In-person and online

Currently, the company offers two types of courses: one, which is completely online, in which basic and preparatory knowledge about the machines is taught. There, the student learns the basic operating principles and correct operational fundamentals, as well as having the opportunity to learn a little about the crops where their equipment worked, such as corn, soybeans, cotton, etc., in order to generate solid basic knowledge for more advanced courses.

After the initial modules in online format, it is time for face-to-face courses and participants are taken to the HORSCH factory facilities, in Curitiba (PR), where they learn not only about the good conservation of equipment, but, mainly, how to extract every resource from the embedded technology, in order to deliver all the desired efficiency to the end customer, without abandoning the quality of the work performed, avoiding unnecessary costs and generating even more profit. Finally, to put an end once and for all to the culture that “the workforce in the field is unqualified and has a low level of education”, HORSCH also offers a laboratory with hydraulic, electrical and electronic components and systems, at the Farm Experimental School of PUC/PR, in Curitiba, thus offering “true technical field support so that the machines can be operated by the participants and theory meets practice efficiently. In general, adults learn best through practical experiences in which they draw a perfect parallel between the theoretical content taught and its real application in everyday life”, says João Paulo Santos, training manager at HORSCH in South America.

The courses, which will train 450 people by the end of this year, are divided into academies – sales; services; of parts; and, finally, with the aim of generating even more democratic and agile information, a gym aimed at customers.

More news

Another novelty is that HORSCH, intending even more on the continued education of its customers, will launch, before the planting operations of the 2022-2023 harvest, instructional videos on the correct use and handling of agricultural machines and implements, points that deserve special attention in all farms, regardless of size, “since small details can often stop equipment, resulting in unavailability and losing the correct operation 'team', often causing damage that could be avoided through the correct application of information”, comments João Paulo Santos.

In his opinion, since knowledge is power, operational instructional video projects aim to be democratic with knowledge and agile in its multiplication, ensuring that details reach those who need to obtain them: “In other words, they are content aimed at our producer friend and agricultural machinery operators, after all, we know that these assets, which are the starting point in terms of investments for the producer, represent the heart of the entire agricultural operation, being the preponderant factor in designating – or not – the producer’s profit margins”, concludes João Paulo Santos.

Cultivar Newsletter

Receive the latest agriculture news by email

access whatsapp group
Agritechnica 2025