Hexagon participates in event on global agribusiness trends

After seven days of event, Agritechnica, the world's largest innovation and technology fair for agribusiness, closed another edition this Saturday, the 16th. Held in Hannover, Germany, there were almost three thousand exhibitors from 53 countries. Innovations, concepts and visions about agricultural technology were presented. Among them was Hexagon's Agriculture Division. 

With headquarters and factory in Florianópolis (SC), the agricultural representative of the global Hexagon presented solutions such as the HxGN AgrOn Autopilot, HxGN AgrOn Virtual Guide, HxGN AgrOn Fertilization Control, HxGN AgrOn Spraying Control, HxGN AgrOn Planting Control and HxGN AgrOn Planting Monitor, in addition to the additional Remote Access module. They all feature state-of-the-art embedded technology, essential for optimizing operations. The result is savings. 

Participating in Agritechnica is always a big step towards the future of the agribusiness. Biannual, the event brings together a multitude of products and global trends in the sector. “Here, we have contact with practically all segments and regions in which we operate. With this, we reinforce Hexagon’s positioning as a global player in agricultural solutions”, says the president of Hexagon’s Agriculture Division, Bernardo de Castro.

In addition to innovations, events such as Agritechnica are essential for building and maintaining network loyalty, according to the company. “We received a visit from our distributors Ronin (South Africa) and Frendt (Ukraine). They are very important partners for us in the countries where we operate. It's a way of strengthening relationships and exchanging technical experience, both from those in the field, "living our equipment", and from those in the factory closely following the development and improvement of products”, says the president.

Agritechnica is a way of analyzing how the market is preparing for the future and what is to come in the agro-industrial sector. “Being here, being part of the fair, allows us to learn about market trends worldwide. It also helps with strategic definitions and positioning. Much of what we learned here will be taken back to Brazil, to benefit producers, manufacturers and our Brazilian partners”, he concludes.