Gânica announces Henrique Bezzan as new commercial director

Gânica, a 100% Brazilian company specializing in bio-inputs, announces the arrival of Henrique Bezzan Rodrigues Alves as the company's new commercial area executive. In his professional journey, the executive worked in the commercial area leading sales teams and arrived at the company with the expectation of increasing the team's proximity to customers, with a focus on building results.

The professional, who has a degree in Agronomy from the Escola Superior de Agricultura “Luiz de Queiroz” and an MBA in Management from Dom Cabral, began his career as an intern at Stoller, a multinational company specializing in plant physiology and nutrition, where he has worked for the last 12 years. . From an intern position, he became a technical sales representative, took on Regional Management and led the company's commercial operations, managing the entire sales team in Brazil and Paraguay.

Bezzan highlights that his arrival aims to accelerate the excellent results achieved and remain increasingly focused on what is important for the farmer. “Gânica is an extremely innovative company that is based on research and development, always seeking to bring the best to the farmer. The company is at a time when it plans to invest even more in people development, aiming to accelerate the excellent results built so far,” he explains.

For the executive, the bioinputs market has been growing at very high rates and the prospect is that this segment will become increasingly relevant. “I come to Gânica with the aim of helping to develop the team, consolidate access and, above all, to continue to be increasingly focused on what is important for the farmer”, he concludes.

Gânica understands that its intellectual capital is the great driver of its development and growth. Following expansion plans, in 2024 the company seeks to expand the commercial team, aiming both to expand the penetration of the company's solutions and tools in places where it already operates and to enter new territories.