Gênica announces Fábio Forli as head of marketing

Gênica has announced Fábio Forli as head of marketing. The executive will also be responsible for the areas of portfolio, intelligence and market access, commercial excellence, market development and communication. With over 25 years of experience in agribusiness companies, Forli brings leadership experience in several areas, including marketing, operations and finance.

The move is part of a larger strategy by Gênica to consolidate its operations in the regenerative agriculture sector in Brazil. Forli arrives with the mission of structuring the company's strategic area, aiming to strengthen sustainable growth and optimize value generation for customers. He highlights that the company is experiencing a crucial moment, leading the agenda of more sustainable agricultural practices in the country.

“Organic products bring a smarter agricultural model that is more in line with the needs of farmers, especially in tropical and subtropical regions, where regenerative agriculture has proven to be more productive, profitable and sustainable,” he said.

Forli has experience in the sector, having held prominent positions in companies linked to the industry, distribution and agricultural production. During his career, he has led initiatives in the areas of strategic and commercial marketing throughout Latin America. At Gênica, his focus will be to direct efforts to accelerate the company's growth in a sustainable way, with a strong alignment with the "customer journey": "our goal is to be very close to our customers, optimizing the value generation process and delivering innovative, high-impact solutions."