Fungicide with triple action for soybeans is highlighted by Ihara at Expodireto 2023

Within a robust and complete portfolio of solutions for soybean cultivation, two major launches will be highlights of Ihara's participation in Expodireto Cotrijal 2023: the disruptive technologies of Sugoy and Terminus. Two innovations that, according to Ihara's Regional Marketing Manager, João Paulo Tomás (in the video above), arrive to revolutionize management and solve some of farmers’ main problems.

“We are looking forward to introducing Expodireto visitors to Sugoy, a fungicide with triple action that has never been seen before in Brazil. In a single product, overwhelming systemic and contact power against rust, target spot, anthracnose and powdery mildew. Another notable launch that we will present is Terminus, an insecticide with very high performance and supreme power against brown and green-bellied bugs in soybean and corn crops. Two technologies that will guarantee much more productivity and profitability for crops.”

In addition to the launches, visitors will also be able to find out more about other Ihara solutions, including herbicides, fungicides and insecticides for maximum protection of the productive potential of crops. Highlights such as Sonda HT -- the new High Technology formulation of one of the main Ihara herbicides for controlling weeds in corn crops and capable of offering post and pre-emergent effects - and Yamato SC, a herbicide developed with an exclusive technology with high selectivity and long residual that controls resistant weeds in wheat crops, such as ryegrass.

“Expodireto is a great meeting point and dissemination of new technologies. And, in this context, Ihara is already a reference for farmers, due to its always innovative portfolio, with cutting-edge technology, maximum effectiveness in control and productivity, safety and sustainability in production”, adds Tomás.

Ihara experience

Other new features are also being prepared by the company to welcome the public to the event. Upon entering the Ihara stand, a Samurai castle full of technology and interactivity, the visitor will find a circuit created especially so that they have the opportunity to immerse themselves in the news and obtain more information about appropriate management for the entire crop cycle, main targets and benefits of Ihara's portfolio of innovative solutions. One of the attractions is the Interactive X-Ray, a screen that runs on rails, presenting the phenological stages of soybeans, main targets and management technologies offered by the company.

The next stage of the Ihara Experience circuit is the Interactive Table, which provides information about some of Ihara's standout products -- Sugoy, Terminus, Xeus, Burner, Fusão and Yamato -- their differences, benefits and results.

After learning more about the solutions, the next stage takes place in the demonstration fields, to see, in practice, the results of the technologies applied to cultivation. At the end of the circuit, visitors will be able to talk and ask questions with the company's team of experts at the stand.