Eduardo Nunes becomes Marketing Director for South and Central America at Massey Ferguson
He held the position of National Sales and Marketing Director at the same company
Forseed, one of LongPing High-Tech's premium brands, begins 2022 by presenting its hybrids to the Paraná market at the important regional events Dia de Campo C.Vale, Dia de Campo Lar and Dia de Campo Coagru. The fairs take place this week in the cities of Palotina, Medianeira and Ubiratã. Representatives of the brand will be present to present the main launches to producers.
For the second half of 2022, Forseed launches the FS615 hybrid to the Brazilian market, with high production yield and stalk quality. It will be positioned in the medium/high investment segment and will arrive to meet the demands of producers for the 2023 off-season. For these events, the brand also selected the highlight hybrids for the region: FS400, FS505, FS564, FS575, FS670, FS700. Each hybrid brings together important characteristics to meet production demands and adds to the planning of each rural property to meet production particularities.
“With an updated portfolio and connected to farmers’ needs, our hybrids stand out for their productive performance, tolerance to the complex of stunts and viruses and resistance to water stress”, explains Jonathan Hilgert, regional marketing manager at Forseed.
Still in line with the latest developments in hybrids, the brand will present its “Forseed: the right hybrid for a new field” campaign for the first time. With an eye on the new generations of agribusiness, Forseed's seeds aim to serve producers who look to the future and seek the best in technology, performance and results.
At the fairs, the brand will also promote activations of LongPing Max Soluções, a complete platform with 100% available solutions, which was created to be alongside the farmer throughout the production process and provide greater efficiency. The main pillars of these solutions are corn germplasm, the most advanced biotechnology options, seed treatment, packaging customization and digital services.
With the initiative, LongPing's integrated solutions are now fully available to the farmer at the same time. “We are offering producers the ideal customization for their needs. He will have more freedom in choosing the biotechnology and Industrial Seed Treatment (TSI) that will be anchored in his product, in addition to packaging options that are more suitable for his operation and an application with features that will make his daily life easier”, he explains. the company's president, Aldenir Sgarbossa.
LongPing has a complete, recognized and robust corn germplasm bank. The current Brazilian and North American germplasm underwent an update and new strains were added, including Chinese and Mexican, which brings together the genetic diversity of thousands of strains, guaranteeing high-performance hybrids, with wide adaptation that will ensure longevity for the company and its customers. LongPing High-Tech also has strong expertise in sorghum germplasm and is not only preparing its launch in both brands for the 22/23 harvest, but also on its way to being a strong option for the Brazilian soybean seed market with robust germplasm originating from the university agriculture in southern China. In addition to crops, LongPing has advanced genetic improvement in lines for tolerance to water stress, viruses and plants with erect leaves.
To overcome the growing pest pressure and the need to adapt to new environmental and management conditions, the company maintains a broad genetic improvement program aimed at developing modern hybrids that meet the farmer's needs. Today, LongPing works with the most advanced biotechnologies and is investing in research and development to own its own biotechnology.
Aiming to meet the needs of farmers with the growing demand for practicality, quality and safety, all LongPing hybrids can be purchased with industrial seed treatments such as Cruiser, FortenzaDuo and Poncho, useful in the management of insects and agricultural pests.
To keep up with demands for efficiency and agility in planting, LongPing-High Tech corn seeds can be purchased in customized packaging, which best suits the producer's needs and the size of the property, such as big bags or bags of 60.000 seeds.
Through an application, available on the Apple Store and Google Play platforms, LongPing offers exclusive digital support and a series of features aimed at producers.
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