Ford announced the launch of the new 150 F-2024 in Brazil in the second half of the year. The updated version of the pickup, launched at the beginning of the year in the United States, brings improvements in design, technology and equipment to expand its global leadership in the segment.
The best-selling pickup truck in North America for 47 consecutive years, the F-150 is also present in the world's main markets, including China, Asia, Europe, Australia, Africa and South America. In Brazil, it was launched just over a year and has become a symbol of robustness, safety, comfort and sophistication.
“The F-150 has built its global leadership because it is a product that is constantly evolving and innovating, always ahead of trends and anticipating market needs,” says Martín Galdeano, president of Ford South America. “The launch of the new model It’s part of our commitment to continuous improvement to offer customers the best in pickup trucks.”
Currently in its 14th generation and with more than 41 million units produced, the F-150 is known for its innovation. It is the only one with a body made of ultra-resistant aluminum alloy, which reduces weight and increases the vehicle's rigidity. The refined and spacious interior impresses with its high standard of comfort.
The new 150 F-2024 brings technologies and features developed with purpose to further advance the ability to face any challenge, with the performance and robustness characteristic of Ford's Raça Forte pickup truck family. All specifications of the line will be presented closer to launch.
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