FMC promotes campaign that values ​​Brazilian cotton

Do you know where the cotton in the clothes you are wearing comes from? Are you aware of the chain that surrounds this large industry? It is precisely to answer these questions that FMC, an agricultural science company, launched the Sou de Algodão FMC campaign, this Monday (02/08).

The online event was celebrated with a live broadcast that included the participation of FMC's Brazil Business Director, Marcelo Magurno, Fábio Lemos, FMC's Cultivation Manager, in partnership with big names from Abrapa (Brazilian Association of Cotton Producers), such as President Júlio Cézar Busato and Silmara Ferraresi, advisor to the presidency and manager of the Sou de Algodão Movement. The event was attended by approximately 490 employees.

“The objective is to honor the entire cotton farming chain and strengthen FMC’s partnership with Abrapa. We have a history of more than 20 years with this culture that moves the economy and opens an important debate about large-scale production with sustainability”, highlights Marcelo Magurno.

In addition to the live broadcast, the launch of the campaign also included an activation on the social networks of FMC and Sou de Algodão. “We want to transform employees into spokespersons for the importance of this culture for FMC and for Brazil. The idea is to encourage the use of cotton items, after all, we are all ambassadors of Brazilian cotton. The launch of the The Value that Comes from Fiber campaign comes precisely to reinforce the appreciation of Brazilian fiber, produced in a sustainable way, which has been gaining popularity around the world”, reinforces Fábio Lemos.

Brazil is the second largest cotton exporter in the world, the fourth largest producer, highlighting the country's relevance in the sector. According to data from Abrapa, our cotton is responsible because more than 80% of production has socio-environmental certification, creates jobs and contributes to a conscious economy. Today, the country supplies 36% of the sustainable cotton consumed in the world. FMC is one of the great enthusiasts of the Sou de Algodão movement, which emerged in 2016 from Abrapa in conjunction with IBA (Brazilian Cotton Institute). The initiative proposes a new way of producing this fiber: environmentally correct, socially fair and economically responsible.